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WHAT'S YOUR STORY?

Engage Your Audience, Elevate Your Organization, and Share Your Message Through Storytelling

Benefits of TELLING A STORY

• Share your company’s origin story to inspire corporate or brand loyalty.

• Solidify your mission, share your values, and support your vision.

• Address difficult stories about your company and its past mistakes, and chart a new course into the future.

• Connect with your customers or clients in a way that supports and enhances your brand.

• Create a corporate culture of understanding and mutual respect.

Business Applications of storytelling helps you:

• Motivate your employees or constituents.

• Solidify your company’s values or vision statement.

• Develop rapport with stakeholders.

• Inform clients regarding your current projects.

• Develop rapport with internal and external clients.

We can help you

• Learn effective paradigms for 3 unusual presentation techniques.

 

• Better connect with your audience, clients, board, or constituents.

 

• Adapt your story to different audiences or contexts.

 

• Share facts and data in an appealing way.

 

• Use appropriate humor (and discern when not to attempt it).

 

• Conceptualize every story’s six main elements in an easy to remember way.

 

• Make the most of your preparation time to develop more effective talks in less time.

 

• Create story-inspired messaging that is respectful, compassionate, and inclusive.

 

• Avoid the six most common mistakes speakers make.

 

• Appeal to emotion in a way that is not manipulative but rather relationship-building.

 

• Identify what to avoid when telling personal stories (and what to always include).

 

• Shape your stories like a world-class speechwriter.

A letter from Tom Morrisey

Over the last thirty years of working as a communications specialist at Chrysler, Ford Motor Company, General Motors, and The Walt Disney Company, I’ve gotten to meet and, in many cases, become closely acquainted with some of the most highly regarded people in the corporate world. I’ve heard about their accomplishments and their regrets, and I’ve detected a pattern: nearly all of the executives I’ve interviewed and worked with wished that they were better communicators. And the one communication skill virtually every one of them wanted to become better at was storytelling. That’s not surprising. The essence of leadership is communication, and the essence of charisma—the charm that convinces stakeholders to follow a leader—is the bonding experience that can be achieved through well-told narrative. Stories connect with people in deep and powerful ways that can inspire, motivate, and impact them forever. Despite this, many business executives don’t see themselves as storytellers—or they think that telling stories is for other people. In truth, all of us are storytellers in our own unique ways. My business partner Steven James and I have been honored to spend decades of our lives filling that need, and helping leaders and professional communicators add the gift of storytelling to their repertoire. For the last twenty-five years, we’ve taught presentation skills and storytelling techniques to thousands of speakers, teachers, writers, and executives around the world. And we believe that all leaders can benefit by telling stories more succinctly and impactfully. Including you. With the unique perspective of a speechwriter and a professional storyteller, our seminars will help you understand the dynamics of an effective presentation and give you tools to elevate your storytelling to a new level. In our consulting, we take a deep dive into the intricacies of giving speeches that transform audiences and equip you to connect with listeners and find your own unique and invaluable storytelling voice.Without getting too obtuse or technical, we’ll explore the social dynamics that affect how a story needs to be told in different settings. We’ll also guide you toward finding and identifying the stories that are hiding within the constant, jumbled data stream of your life. You’ll learn to compose stories in a compelling way, tell them in an engaging manner that actually makes people like you more (honest—we have the science to prove it), and make a point in the most palatable manner possible. After all, the difference between charismatic leadership and a failure to connect often boils down to one thing: the ability to share ideas through story. Research over the last twenty-five years continues to confirm what the greatest teachers in history have always known: stories reach the heart, change perspectives, inform listeners on a deep level, and have the ability to transform lives. Storytelling is mouth-to-heart resuscitation. We believe that the best stories speak the truth about human nature and allow us to glimpse it, discover it, and better understand it. A good story is an escape that leads you home. Our seminars focus on how to engage in the oldest social moment of all, invented in a forgotten age when entire villages gathered around fires to share the stories they dreamt in the flames. We would love to partner with you as you share the warmth of your organization and yourself in the stories you tell.

WHAT WE OFFER

Over the years, Steven and Tom have gotten to meet and, in many cases, become closely acquainted with some of the most influential people in the literary and corporate worlds. They’ve heard about their accomplishments, and their regrets, and have detected a pattern: nearly all of the executives they've worked with wish that they were better communicators. 

And the communication skill nearly every one of them wanted to become better at was storytelling.

Steven and Tom have been honored to spend decades of their lives filling that need and helping leaders and speakers add the gift of storytelling to their repertoire. 

In The Art of the Tale, they shared their insights and storytelling keys with anyone hoping to engage their audiences, elevate their organizations, and share their messages through the power of story. Now they're offering the same, live and in person. 

We hope you're able to join us.​

Why it's unique

Our seminars will present aspects of storytelling that have rarely - if ever - been addressed in comparable literature or courses. 

Among other topics, your instructors will cover why: 1) practice doesn’t make perfect, 2) you should never tell the same story twice, 3) there is no right way to tell a story, 4) you shouldn’t try to memorize your stories, and 5) it’s vital to pretend less and believe more in the stories you share. 

They will also address how to use storytelling to not only illustrate your point, but to create trust, build rapport with listeners, and forge a relationship with an audience.

 

Course material based on Steven and Tom's book The Art of the Tale also introduces an entirely new way of understanding story, so no matter how long your stories are, you can benefit from understanding and applying the principles of The Story Cube.

Who it's for

This is a unique course taught by professional storytellers with nearly a century of experience between them.

The principles in this course will help communicators of all stripes to become better storytellers and will also appeal to…

…communication experts.

…life coaches.

…inspirational and motivational speakers.

 

…professional speech writers.

 

…teachers and educators.

 

…keynote presenters.

 

…professional storytellers.

 

…anyone with a story to tell or a message to share. 

Interested in having us speak at your event?

Contact us using the form below.
You may also email us directly at ​storytellingkeysconsulting@gmail.com
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Thanks for submitting! We will be in touch as soon as possible.

Proudly sponsored by:

The Advanced Fiction Intensive logo
The Story Blender Podcast logo
The Novel Writing Intensive logo
Voice of Imagination logo
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